City council hopes a new deal with Travel Manitoba will provide a lot of bang for the City’s buck.
Council approved signing off on a new agreement with Travel Manitoba to have the provincial tourism group create special content meant to advertise the Flin Flon area. In total, the City will give the group $5,000 in exchange for the content.
Councillors did not say exactly what form the content will take or what it will look like - final stylistic decisions will be left in large part up to the tourism group - but at least some of the money will go towards making tourism videos, social media posts and other items aimed at a non-northern audience. The goal, councillors say, is to attract more people from outside the north to come to Flin Flon and the surrounding area.
Councillor Mike Slipp said that the Travel Manitoba work could also be used by the City as an extension of its own tourism efforts, including sticking with “the Water and the Wild” place brand created through Travel Manitoba back in 2018.
“Councillor [Bill] Hanson brought this to our attention before - the province is offering $5,000 [as an offer] to do videos and jump in and really promote us,” said Slipp.
“We can send them to places, like Camp Whitney, Blueberry Jam, whatever. They do a professional job and put it on social media - and we can use these videos or whatever else they offer us throughout the year. It’s something that we really should take advantage of.”
Hanson said the move would be a cost-conscious way of increasing awareness of the hidden gems of the Flin Flon area.
“If we had to pay for this, it would be in the $30,000-$40,000 range. This is a bargain. In the past, we haven’t promoted well enough - Camp Whitney should be busy from spring until fall, it’s a real gem, but we haven’t marketed it well enough,” he said.
